Digital Marketing
This course provides practical, hands-on training in modern digital marketing, covering SEO, social media, paid advertising, analytics, and AI-powered marketing tools. Learners will build the skills to plan, execute, and measure digital campaigns that drive real business results.
Course Curriculum
A practical digital marketing learning journey covering SEO, social media, paid advertising, analytics, AI-powered marketing tools, and an integrated campaign capstone.
Understand the digital marketing ecosystem and how businesses guide audiences from awareness to conversion.
Channels & Trends
Explore search, social, email, and paid channels, along with current industry trends.
Building a Marketing Funnel
Understand how businesses guide customers from awareness to conversion across digital touchpoints.
Learn the role of websites, landing pages, and content planning in digital marketing.
Websites & Landing Pages
Understand website structure, domains, and hosting, along with landing page design for conversions.
Content Strategy
Plan content that engages audiences and supports SEO and social media goals.
Apply search engine optimization concepts to improve visibility and site structure.
Keyword Research
Identify and prioritize keywords that improve search visibility for a business.
On-Page & Technical SEO
Optimize titles, meta descriptions, and site structure to improve search engine rankings.
Explore platform-specific social strategies and campaign structures, targeting, and budgeting.
Social Media Marketing
Learn platform-specific strategies for Instagram, LinkedIn, and other key social channels.
Paid Advertising (Google & Meta Ads)
Understand campaign structures, targeting, and budgeting for paid search and social ads.
Use campaign analytics and email marketing concepts to measure performance and nurture leads.
Web & Campaign Analytics
Track traffic, conversions, and campaign return on investment using analytics tools.
Email & Lead Nurturing
Design email campaigns that nurture leads through the marketing funnel.
Apply AI-powered marketing concepts and bring the course together in an integrated campaign project.
AI-Powered Marketing Tools
Explore how generative AI tools support content creation, ad copy, and campaign optimization.
Capstone Project
Plan and present an integrated digital marketing campaign for a sample brand.
What You'll Learn
Build practical digital marketing skills across SEO, content, social media, paid advertising, analytics, AI-powered marketing, and campaign planning.
Digital Marketing Channels
Explore search, social, email, and paid channels, and understand the current digital marketing landscape.
Website & Content Strategy
Understand website and landing page fundamentals and plan content that supports SEO and social media goals.
SEO & Search Visibility
Research keywords and optimize titles, meta descriptions, and site structure for search rankings.
Social Media & Paid Ads
Plan platform-specific social strategies and understand targeting and budgets for Google and Meta ads.
Analytics & Campaign Performance
Track traffic, conversions, and campaign ROI, and design email campaigns that nurture leads.
AI Tools & Campaign Capstone
Explore generative AI for content, ad copy, and optimization, then plan an integrated sample-brand campaign.
Ready to Build Your Digital Marketing Skills?
Take the next step toward practical digital marketing learning across SEO, social media, paid advertising, analytics, AI-powered tools, and an integrated campaign capstone.
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